In search engine optimization (SEO), one of the very most important things to complete is acquire backlinks. Backlinks are just inbound links from other websites to your website. These are important for most reasons, but did you know that backlinks can serve different purposes? Below I’ll discuss the most important purposes for acquiring backlinks.
Often people are very focused on how best to obtain one-way links in order to boost a site’s Page Rank (PR) they forget a really important purpose behind the backlink. Indexing frequency pertains to how often a search engine spider visits a site. The only proven method for creating more frequent visits by spiders is to own lots of inbound links. As most people know, the search engines arrive at your site by following links from other sites. The more links you’ve coming from other sites , the more often they’ll come. Therefore, in terms of indexing frequency, the more total links one has the more often the spiders will come. What this signifies is that there’s still reason to have as much “whatever” links as possible. They don’t really have to be related, or one-way. Unrelated reciprocal links which can be’follow-able’will serve this purpose well. That is not saying that is all you need to do. (SIDEBAR – Look out for’no-follow’links. These are useless because the SE spider will not follow it. It serves no purpose for SEO purchase links Always maintain your listing of links and keep an eye the ones that CHANGE to no-follow later. This is actually the new trick; offer do-follow links initially, then change them to no-follow later.)
This concept is often misunderstood. Google is the only search engine for which page rank matters at all. The important thing thing to understand is that Page Rank has little regarding where in actuality the site will rank on the Search Engine Results Pages (SERPs). It is rather a cumulative ranking predicated on other sites that url to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the higher your page rank can get. But… what exactly? This doesn’t directly impact your SERPs. However, to create page rank you need to locate quality one-way links that have high page rank. So because of this purpose , specifically targeted links are necessary.
For the last two purposes, related content is not to important. It is, however, extremely important in terms of SERPs. It has regarding where your site ranks in the search engine for specific keywords. It is the greatest goal of SEO in the initial place. Having good links from sites with related content affects SERPs more than other things pertaining to linking. Having one-way, contextual links work best because of this purpose. A link coming from an “Authority” site of related content is supreme. Never mind all those offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That kind of rubbish “may” assistance with indexing-frequency, but most certainly not SERPs. Only top quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are definitely not easy to have, but only a few of these can make a great difference.
So, when evaluating your SEO link campaign, you’ve to understand that you certainly can do many things provided that you understand the purpose of everything you are doing. Acquiring lots of random directory links and reciprocal links will increase spider visits. Seeking out high Page Rank sites will help boost your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites will help boost your SERPs. That’s all there’s to it; easy, right? Not really.