Importance of Professional SEO Consultation

What is an SEO Consultant?

Before we can adequately describe the role of Google SEO Consultants, the terminology related to internet search engine optimisation (SEO) must be defined.


Since many internet users know, Google is the better known and most used internet internet search engine on the planet. Founded in 1998 by two graduate students from Stanford University, Google has become used to carry out around 75 percent of all web searches. Its market share varies between countries, from around 85 percent in Western Europe, 40 percent in the USA and Japan where Yahoo features a strong presence, to less than 10 percent in China where Baidu is the marketplace leading search engine. In order to be successful, a website must be full of the internet search engine rankings, particularly in Google’s rankings consequently of its dominant position.

Search Engine Optimisation:

Se optimisation (or optimization) may be the technique whereby a webmaster optimises the structure of webpages in order that they appear full of a search engine’s rankings.

Search engines operate’crawler’programs that seek out webpages across the internet and index the links between them. The search engines use complex algorithms to calculate the popularity of pages in order to create the all important rankings which are displayed when a person makes a search using Google or certainly one of its competitors.

Emergence of the SEO Consultant

When search engines first appeared in the mid 1990s, webmasters could simply submit web site URLs (addresses) to the search engines, so that their websites would appear in the internet search engine listings. The first internet search engine algorithms used meta tag keywords a part of webpages to calculate their rankings. Website creators quickly realised that carefully chosen meta tags could increase their internet search engine rankings. This use (and abuse) of meta tags led to the concept of internet search engine optimization, a term first used in 1996. As well as the abuse of meta tags, unscrupulous webmasters also have attemptedto enhance their rankings by linking their websites to an increasing number of other sites, many bogus. To counteract the increasing manipulation of internet search engine rankings, internet search engine operators were forced to refine their algorithms, a process that continues to this day.

Google SEO Consultants

Research has shown that intelligent web design can significantly increase traffic to your website and that the services of a respected Google SEO consultancy can help increase your ROI.

Because of Google’s dominance in the internet search engine market, many website owners consider employing Google SEO consultants to enhance the PageRank (Google’s web site ranking system) of their websites. The leading internet search engine providers are understandably secretive in regards to the algorithms that they use due to the significance of the rankings to website owners. That is where in actuality the expertise of a skilled Google SEO consultant can definitely produce a quantifiable difference to your website.

Google SEO Techniques

Se optimisation techniques employed by Google SEO consultants may be broadly characterised into two types, White Hat and Black Hat – remember the old Western films!

White Hat SEO

SEO consultants who optimise websites using White Hat methods are unlikely to cause antipathy with Google and the other internet search engine operators. White Hat SEO follows internet search engine operators’rules and aims to offer good rankings on a long haul basis using legitimate SEO practices.

Black Hat SEO

The aim of Google SEO consultants who employ Black Hat methods is to boost websites’PageRank by utilizing techniques made to deceive the internet search engine algorithms. This could result in short term improvements in rankings but could increase the risk of websites being de-listed by Google for using dishonest practices to control the rankings.

One comment to Importance of Professional SEO Consultation

  • Heather_Walsh

    Keep in mind that the company strategy is a full-time revenue document, generic keywords and you can always focus on a one-page plan and enlarge it with additional detail as required.


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